F-3 Marketing Mojo: Get Smart with Design

Monday, July 27 - 10:45am - 11:45am
Location: 
WCC-Room 147 AB
Target Audience: 
Librarians who are responsible for the marketing and promotion of their library’s services or those who want to make themselves look good
Learning Outcomes: 
1) Participants will learn to recognize the four basic principles of good design.
2) Participants will learn simple tips to implement and improve marketing materials using the principles of good design.

Have you ever looked at a newsletter or brochure and knew that something was not right, but could not figure out what was wrong? This program introduces the four basic concepts of design and teaches you how to recognize and fix design flaws. Visual representations of our ideas and messages market best when the information is clear and concise. While the advertising industry hires professional graphic designers, this workshop will address the basic building blocks to empower novice designers to give new life to their products. Implementing innovative and creative design is an essential element and key to success in library marketing. Librarians need to create a “package” and a style that tells everyone that this is the library calling!

Speaker(s): 
Suzanne Morrison, Coordinator and Speaker, U.S. Court of Appeals 8th Circuit Library
Gretchen Ehlen, U.S. Courts Library