J-2 Embracing the M-word: Why and How to Market Your Library

  • user notice: The _custom_breadcrumbs_get_breadcrumb() function called token replacement with an array rather than a string for $text in /var/www/tbc_trunk/vendor/acquia/modules/acquia/token/token.module on line 263.
  • user notice: The _custom_breadcrumbs_get_breadcrumb() function called token replacement with an array rather than a string for $text in /var/www/tbc_trunk/vendor/acquia/modules/acquia/token/token.module on line 263.
Tuesday, July 28 - 2:30pm - 3:15pm
Location: 
WCC-Room 146 C
Target Audience: 
Librarians who are interested in reaching current or potential users with new or traditional marketing strategies
Learning Outcomes: 
1) Participants will be able to assess the risks involved in marketing, or not marketing, their libraries.
2) Participants will receive at least 10 concrete examples of effective marketing/outreach programs.

"We’re the Library; people know what we can do for them." Ummm...usually not until we tell them. Telling people what you can do for them is vital to keeping the library as an integral part of your organization and community. But how to do it? The first part of this program looks at the roadblocks to marketing, and the risk that one law librarian took to reach potential users. The second half of the program features a poster session by fellow librarians. They’ll explain how they used low tech, high tech, and methods in between to successfully introduce current users to new products, and to win new users from the ranks of the highly suspicious, the geographically dispersed, and the just plain unaware.

Speaker(s): 
Carol Ottolenghi, Coordinator, Ohio Attorney General-Library